Discover the benefits of best recruitment videos for hiring success.

Recruitment videos

Recruitment videos have become an essential tool for companies looking to attract top talent to their organization. These videos offer a glimpse into the company's culture, values, and work environment, helping potential candidates understand what it would be like to work there. In New Zealand, these are no different, and many companies are using them as part of their recruitment strategy. In this article, we will explore the purpose of recruitment videos, what qualities or skills they emphasize, the message they convey about a company's culture, any unique benefits or perks showcased, and how they target their intended audience.

Purpose of Recruitment Videos

The purpose of thesevideos is to attract top talent to a company by showcasing the company's culture, values, and work environment. These videos can be used in various stages of the recruitment process, from generating interest to providing a more in-depth understanding of the company's culture and work environment. The videos can be shared on social media platforms, company websites, and job postings, making them accessible to a broad audience.

Qualities or Skills Emphasized in Recruitment Videos

These videos often emphasize the qualities and skills that the company values in its employees. These can include teamwork, innovation, creativity, problem-solving, and communication skills. Companies may also showcase specific technical or industry-specific skills that are essential for the role they are recruiting for. For example, a technology company may highlight the importance of programming skills, while a creative agency may emphasize the importance of design skills.

Message Conveyed about Company Culture

Recruitment videos offer a unique opportunity to showcase a company's culture. The video should reflect the company's values, mission, and work environment. For example, a company that values work-life balance may showcase its flexible working hours, while a company that emphasizes collaboration may showcase team-building activities. The message conveyed through the video should be authentic and reflect the company's actual culture.

Unique Benefits or Perks Showcased

These videos may also showcase unique benefits or perks of working at the company. This can include anything from health and wellness programs to employee discounts on products and services. The purpose of highlighting these benefits is to differentiate the company from its competitors and offer potential candidates additional incentives to join the organization. For example, a tech company may showcase its relaxed dress code, while a retail company may highlight its employee discount program.

Targeting Intended Audience

Recruitment videos need to target their intended audience effectively. The video's tone, style, and content should be tailored to the specific audience the company is trying to attract. For example, a video targeting recent graduates may emphasize career development opportunities, while a video targeting experienced professionals may emphasize work-life balance and leadership opportunities. The video's length, music, and visuals should also be appropriate for the intended audience.

In conclusion, These videos have become a crucial tool for companies looking to attract top talent. These videos offer potential candidates a glimpse into the company's culture, values, and work environment, making them an effective recruitment tool. These videos in New Zealand, like in other countries, emphasize the qualities and skills valued by the company, showcase the company's culture and unique benefits, and target their intended audience effectively. Companies looking to create a successful recruitment video should ensure that their video is authentic, engaging, and tailored to their intended audience.

Tips for Creating Recruitment Videos:

Show your company's unique features and showcase the workplace
Use a clear and concise format that allows for easy viewing
Use humor and fun to create an enjoyable experience
Focus on a story that highlights the role and the different positions available
Use puppets or other creative approaches to make the video more engaging
Incorporate an explainer or a guide to explain the hiring process
Include testimonials from current employees or customer support to increase credibility
Use an inspirational approach to motivate potential applicants
Use different scenes to create a diverse and inclusive environment
Use a personal approach to connect with people
Highlight the benefits and resources that your company provides to its employees
Use the video to showcase your company's strategy and marketing approach
Ensure that the video aligns with your company's privacy policy
Contact managers or interns for support and ideas on creating a recruitment video
Show that your company values hard work and a positive work-life balance
Use the video to sell the role and why applicants would love to work for your company
Use Google and other resources to research what applicants are looking for in a workplace
Use the video to reach a wider audience and increase views
Use a sense of humor to make the video funny and engaging
Use the video to increase diversity and promote a welcoming workplace
Use the video to provide an experience that shows what it's like to work from home or in the office
Use customer support to create a personal connection with potential applicants
Use the video to increase the number of applicants and positions available
Use the video to increase corporate visibility and employer branding.

30 steps on how to create effective recruitment videos

Creating recruitment videos is an essential part of modern recruitment efforts. It is an effective way to showcase your company's culture, values, and job opportunities to potential applicants. Recruitment videos provide an engaging and authentic way to connect with candidates, and can increase the number of high-quality applicants applying for positions. In this guide, we will go over 30 steps on how to create effective recruitment videos that will attract the best candidates for your company.

Determine the purpose of the video. Before creating a recruitment video, it's important to determine what you want to achieve with it. Do you want to showcase your company's culture, promote a specific job opening, or provide an overview of your organization?
Define your target audience. Who is your ideal candidate? Consider their demographics, interests, and what motivates them.
Develop a video concept. Based on your purpose and target audience, brainstorm different video concepts that would effectively communicate your message.
Create a script. Develop a script that outlines the message you want to convey in the video. Be concise, clear, and engaging.
Determine the video length. The video length should be long enough to convey your message, but short enough to keep the audience's attention.
Choose a setting. Determine where you want to film the video. Choose a setting that is relevant to the message you want to convey.
Determine the style of the video. The style of the video should reflect your company's branding and values. Consider using animation, live-action, or a combination of both.
Select a team. Determine who will be involved in creating the video. This may include a videographer, editor, and actors.
Choose equipment. Determine what equipment you will need to create the video. This may include a camera, microphone, lighting, and editing software.
Scout locations. If you are filming the video on-location, scout potential filming locations to ensure they meet your requirements.
Schedule filming dates. Determine when you will be filming the video. Ensure that all necessary personnel and equipment are available on the scheduled dates.
Develop a shot list. Create a shot list that outlines what scenes you will be filming and in what order.
Develop a storyboard. Create a storyboard that outlines the visual elements of the video. This will help ensure that the video flows well and conveys your message effectively.
Choose actors. Select actors who will effectively communicate your message and reflect your company's values.
Rehearse. Rehearse the script with the actors to ensure they are comfortable and can deliver the message effectively.
Film the video. Use the shot list and storyboard to film the video.
Capture b-roll footage. Capture additional footage that can be used to supplement the main footage in the video.
Record voiceovers. Record any voiceovers that are necessary for the video.
Edit the video. Use editing software to create a polished final product.
Add music. Choose music that complements the mood of the video.
Add sound effects. Use sound effects to enhance the video and make it more engaging.
Add captions. Add captions to ensure that the video is accessible to everyone.
Review the video. Review the video to ensure that it effectively communicates your message and reflects your company's values.
Get feedback. Get feedback from colleagues and other stakeholders to ensure the video resonates with your target audience.
Make any necessary changes. Use the feedback to make any necessary changes to the video.
Upload the video. Upload the video to your company's website, social media platforms, and other relevant channels.
Promote the video. Promote the video through various channels to reach your target audience.
Track the video's performance. Monitor the video's views, engagement, and other metrics to determine its effectiveness in attracting high-quality candidates.
Use the video in recruitment efforts. Incorporate the video into your recruitment efforts, such as on job postings or during interviews.
Keep the video up to date. Ensure that the video remains relevant by updating it periodically with new footage or messaging.

By following these 30 steps, you can create effective recruitment videos that showcase your company's culture, values, and job opportunities. Remember to keep your target audience in mind, use a clear and engaging message, and promote the video through various channels to reach the right candidates. With an effective recruitment video, you can attract the best candidates for your company and build a strong employer brand.